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Rapper-turned-business tycoon Rick Ross has joined Hempacco Co. Inc. to launch his brand of Hemp Hop Smokables.
With the CEO of Rap Snacks Inc. James Lindsay joining him as founder, Rick Ross is entering the $1-trillion hemp industry. Hemp Hop will offer hemp cigarettes, smoking paper and other alternatives to nicotine. The venture could give Hip-Hop’s biggest boss a new theme song to live by, Rich Life Forever.
The Founding of Hemp Hop
Hempacco’s co-founder and chief marketing officer Jorge Olsen announced the partnership at Ross’ Boss Up Conference which took place Sept. 17-19.
“We’re ready to start offering Hemp Hop Hemp Cigarettes to wholesale distributors,” Olson said.
“With Rick Ross and James Lindsay spearheading the sales, distribution and marketing, it will be a wonderful consumer experience for the consumers.”
Ross took to Instagram on Sept. 22 to announce the alliance between the powerhouses of the hemp industry.
“This Hemp Hop right here,” said Ross. “This [is] the combination of the game right here – something [that is] some of the finest, healthiest rollups.”
James Lindsay is also in the mix. Lindsay–the highly-successful CEO of Rap Snacks–has a proven track record of teaming up with the rap industry’s biggest names such as Migos, Cardi B and Lil Boosie. Lindsay is a wholesale distribution veteran who is adding Rick Ross to his resume.
“It’s fantastic to team up with my partner Rick Ross to mentor Black entrepreneurs wanting to scale their business and become mentors to the new generation of your business leaders,” said Lindsay. “Sculpting and participating in the success of others is one of my big passions.”
Hempacco, Hemp Hop Partnership
The Hemp Hop Smokables brand and Hempacco agreed to a 50/50 joint venture. The new line plans to offer a variety of products such as Hemp Hop wraps, CBD smokables and Delta 8 smokes.
Hempacco’s trademark phrase is “Disrupting Tobacco,” and together, they are focused on “developing, manufacturing and marketing an expanding consumer good line of CBD hemp functional cigarettes and hemp wrap rolling papers.”
But Hempacco’s ambition didn’t start–and it’s not ending–with Rick Ross
Hempacco’s Plan to Unveil New Crypto
The San Diego-based cannabis brand has shown it’s serious about accelerating commercial growth.
Until this year, Hempacco’s success didn’t escape the confines of the Southern California region. But that is no longer the case.
Hempacco was commissioned to produce 250,000 packs of 20 CBD hemp cigarettes for the Ace & Axle brand in June 2021. In January 2022, they entered a joint venture with Cheech and Chong’s Cannabis Company.
Hempacco Co. raised $6 million in August 2022 with its Initial Public Offering (IPO) to finance further distribution nationwide. And now this partnership with Wingstop franchise’s biggest boss, Rick Ross.
Next on Hempacco’s to-do list is releasing a cryptocurrency, according to Crypto Coin Opps.
“We will soon accept crypto in our store and might create our own crypto,” said Jorge Olsen. “More as a club style than a currency for trading.”
It’s not confirmed but a company executive said the accepted cryptocurrencies will likely include Bitcoin, Ethereum, Shiba Inu, Solana, LiteCoin and DOGE.
An ICO or IDO launch for a Hempacco cryptocurrency will also occur and it’s to be announced before the year’s end.
“It’s suggested that the launching of a legitimate new cryptocurrency ICO or IDO by Hempacco is one that should be watched for,” according to Crypto Coin Opps. “The investment could see a 10x return in [a] fairly short time as the Hemp products company has all the tools necessary to create brand popularity and use of their own token.”
This isn’t surprising given the rapid decline of tobacco use in the United States–along with the rapid increase of CBD, marijuana and hemp use.
Hempacco is currently traded on the S&P 500 stock market and is one of only two companies in San Diego that successfully launched an IPO in 2022.
In short, it’s like Rick Ross said on Instagram, “It’s about doing something that lasts forever…it’s history.”